Most website owners are thrilled when their site is found on the first page of Google for a particular keyword phrase. Aggressive marketers/SEOs however, know that it's possible to occupy more than one (of the ten) of the organic listings for a term.
While there are many ways this can be achieved, here are five tips to explore:
1. Multiple Listings
Google will display more than one listing for your website if it feels that more than one of your web pages is relevant for the searched upon phrase. To improve your chances, you need to ensure that your "on page" SEO is solid, that you are creating meaningful "meta titles" and "meta page descriptions" for each page and are building links to your internal pages.
2. Web 2.0 Properties
It is possible to create content on a variety of "Web 2.0" sites like Squidoo.com, Hubpages.com, Scribd.com and dozens of others. It is generally free to create these pages and each of these can be optimized around your targeted keyword phrases.
3. Website Directories
Many website directories allow you to list your business on their site. As the listing will receive its own url, you can optimize these pages for the SERPs.
Just a few of the directories include DMOZ.org, VieSearch.com, Jayde.com, and ExactSeek.com . You will also find that there are a number of "Yellow Page" type directories that will allow you to create a listing.
4. Review Sites
There are many sites that allow consumers to rate their experiences with a particular business. Through sites like Yelp.com, InsiderPages.com, CitySearch.com and others you can create a listing for your business and allow others to rate you.
These types of sites tend to rank well in the search engines and can definitely enhance your business' exposure.
5. Video Marketing
Many videos are now ranked on the first page of Google for their optimized terms. This happens via what Google calls its "Universal Search" feature. Through Universal Search, Google pulls news, video, images, local and book information into its regular search results.
Videos submitted to sites like YouTube.com, Vimeo.com, Viddler.com and many others tend to rank well in Google. As each site has great authority with Google and the other search engines, it can be relatively easy to get your videos to rank quickly.
While it requires a solid plan and a lot of effort, it's quite possible to secure a number of listings on the first page of Google. This technique, known as "Conversation Domination," will help you firmly establish your business as an authority and can dramatically improve the amount of targeted website traffic you receive.
Before you begin, you need to ensure that you are performing this work for terms that are likely to bring you the kind of visitors your business needs. Otherwise, you may see an increase in traffic but not an increase in business.